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Black Tie Select Jewelry 1
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Black Tie International Magazine- Jewelry - Joyce's Jewelry Store

Joe Hardy of 84 Lumber Revitalizes Hometown
Joyce's Jewelry Store

 Justin Galloway and Joyce Katzeff   

Justin Galloway and Joyce Katzeff. Photo by: Sara Herbert-Galloway

I recently stumbled on a real "gem of a store" (no pun intended) on Main Street, Uniontown, Pa. 'Joyce's Fine Jewelry'. Thanks to my cousin Joyce Deems' encouragement I went to the downtown area, recently revitalized by Joe Hardy, Founder of 84 Lumber and Nemacolin Woodlands Resort. Joyce's Jewelry is a family owned/operated store. The family; Joyce, David and their son Branden Katzeff have a beautiful store that is part of Joe Hardy's revitalization project complete with a one of a kind chandelier that was recently imported from France. Indeed,
Mr. Hardy has never been known to do anything small or below average. To learn more about Joe Hardy, Sr. go to   

David Katzeff said his father and uncle were in the jewelry business many years ago. Katzeff had other businesses but his wife Joyce, as most women do, had a love for jewelry. Joyce opened a store in 1982. Although David has had affiliate businesses in Hong Kong, Singapore and Malaysia since 1985 he has chosen to make Uniontown his and his families home. His wife Joyce is vibrant and has a certain spark that complements David's quiet yet thoughtful demeanor. Their son Brandon chose to follow in the footsteps of his parents, having attended business school and later gemology school.
Because of Davids affiliations with the Far East and India, jewelry is able to be custom designed at a fast pace. David
says his families goal is to make, "High quality jewelry that is affordable."

According to Nemacolin Woodlands site, "Joe Hardy serves as Vice Chairman of the Board of Commissioners of Fayette County, where he lives and where Nemacolin Woodlands is located. Joe has employed the same leadership, vision and drive that created 84 Lumber and Nemacolin Woodlands to lead a multi-million dollar renovation of Uniontown, the largest city in the county, donating millions of dollars to support street and building improvements and construction of green spaces. He is now leading the charge to create an urban mall, featuring some of the best known retailers in the country that will stimulate tourism in a business corridor that for decades was ignored."

If you are in the area, this is worth seeing.


Main Street
Main Street.  Photo by:  Justin Galloway
To learn more please visit: 

Story and Photos by Sara Herbert-Galloway
and Justin Galloway
To view more photos please visit:


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