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Celebrity Philanthropy News 2  3

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Black Tie International:
CrowdRise

 

Edward Norton


UN Ambassador for Biodiversity Edward Norton Announces Earth Day Challenge on CrowdRise

Groupon to Give $25K, $15, $10K Prizes for Greenest Causes

 

 

New York  -  April 16, 2012 - Edward Norton and Groupon are challenging the world to support as many green causes as possible this Earth Day by hosting a crowd-sourced giving competition on CrowdRise  and the stakes couldn't be greener!

Groupon has partnered with Norton, the United Nations Goodwill Ambassador for Biodiversity, to offer $50K in donation prizes to the three campaigns that raise the most money in the Groupon Challenge on CrowdRise.

Anyone can take the Groupon Challenge by visiting CrowdRise and donating to or fundraising for a green cause of their choice. The campaign that raises the most money before midnight (Eastern Standard Time) on Tuesday, May 15 will receive an additional $25,000 from Groupon for its organization, while the second- and third- highest fundraising campaigns will receive $15,000 and $10,000, respectively.

Competing charities to date include, Conservation International, Ian Somerhalder Foundation, Global Green, Conservation Lands Foundation, Friends of the Virgin Islands Nation Park, Wiser Earth and National Wildlife Humane Society, among others.

"I think it's very clear that figuring out how to live sustainably within the environmental systems that support us is the defining challenge of our era," said Norton. "Earth Day is important because it's about waking up more people to that challenge and committing to engage in it ourselves."

Norton co-founded CrowdRise in 2010 to make it fun to give to and fundraise for a favorite nonprofit organization by empowering people with engaging game theory and a modern approach to charity.

"Social good and collective action is in the fiber of Groupon's DNA," said Patty Huber, Director of Groupon Grassroots,the latest iteration of Groupon's social giving program. "We have an amazing platform in our more than 33 million active global customers to activate citizens and positively impact the communities where we live and serve. It's an honor to work with an accomplished ambassador and thought leader like Edward Norton and his platform CrowdRise and we're thrilled to join forces to increase awareness, generate enthusiasm for environmental sustainability and give these Grassroots partners the spotlight and funds each deserves."

  

About CrowdRise

CrowdRise is a fundraising site dedicated to the idea that raising money for charity and giving back has got to be fun. CrowdRise's custom-built platform and game mechanics provide fundraisers, charities and events with a unique way to raise the most money for their causes and share compelling philanthropic stories with their personal networks. The site lets anyone turn their friends into an active base of donors for any cause.

In 2011 CrowdRise topped Mashable's list of "Most Innovative Crowdfunding Platforms" and was named a "Top 25 Best Global Philanthropist by Barron's. CrowdRise was founded by actor and activist Edward Norton, producer Shauna Robertson, and the founders of Moosejaw, Robert and Jeffro Wolfe.

Thousands of charitable organizations, events, celebrities and every day donors have made CrowdRise their philanthropic base for giving back.

About Groupon

Groupon (NASDAQ:GRPN) launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit www.groupon.com . To learn how to become a featured business, visit www.grouponworks.com .

 

Joyce Brooks

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