Black Tie
International Magazine
George Clooney Issue
We are planning issue launch receptions in
Manhattan,
The Hamptons, Greenwich, CT and Newport, RI.
The George Clooney issue features many of the World's
Top
Society events.
With eagerly welcomed coverage of new and
exciting happenings
from the exclusive world of wealth
and privilege which supports
black tie events.
.
Readership
Many of today's new financiers and
entrepreneurs who have prospered from the
economic boom of the last few years
are serious philanthropists.
This is reflected in the average age of guests
at black tie events
dropping by 20 years during the last 5 years.
These young 35 - 45 year olds, the new
millionaires
are self made and proudly acknowledge their
modest
middle class backgrounds.
( The Breakers in Palm Beach, is spending a
fortune
on kids pools and play grounds to cater to their new core
"rich young family"
clientele )
Black Tie International is the most trusted
brand and effective media to reach the 15,000
richest families in America.
Black Tie Magazine is
"Lifestyles of the New Rich and Famous with
Soul."
"Less keeping up with the
Joneses and
more about keeping up
with the Gateses"
We are a welcomed part, a taste maker and an
important media performance barometer for this
philanthropic world of
nightly $3 million black tie society events.
(One recent event in Manhattan, raised $77
million)
We are an integral and preferred marketing
resource for the largest
charity benefits in the country, most celebrity
publicists and many corporate public relations
departments.
We are the most trusted media, having personal relationships with many of
the top society figures who generously
welcome us into their homes.
(This is vital, as many high profile people
rightly abhor and are scared
of scurrilous malicious media ambushing .)
Our
Mission
Black Tie International Magazine,
over the last 8 years has become the Premier
publication featuring the most important society
events in the world. We have become a vital
marketing partner for these major events,
helping to generate many
million dollars in contributions.
Through our innovative coverage of
Society Celebrity
Enterprise and Philanthropy
we have developed the most direct and
important media opportunity to distribute to the
new financial elite, the best of whom are well
documented to be very philanthropic.
How we support Foundations
Black Tie International promotes the
major Gala events
often months in advance at
These links are extensively forwarded to
sponsors and guests by the event Chairs,
professional public relations companies,
foundation media and development staff.
They often call us to thank us personally as our
coverage,
which is stylish, timely, and is of great value
demonstrating the success of the evening to
their sponsors and supporters.
Distribution
This relationship allows us to cherry pick the
distribution of
Black Tie International Magazine.
We hand it to guests who have paid at least
$1,000 dollars to attend a Society event. We
generally only present one copy per couple as
they are leaving . We have been graciously
invited to cover and distribute the
magazine at many of the top summer events.
We also designed Black Tie to be timeless, a
great many people have collected them over the
years. We often find older issues of Black Tie
turning up prominently displayed on coffee
tables at private cocktail events.
In fact, realty staging companies in New York
use them as props to
embellish multi-million dollar penthouse
apartments.
Black Tie Magazine has become the
"Club House"
magazine
for the Socially Active High Net Worth
Individual.
Being featured in Black Tie is considered ultra
prestigious.
Reflecting one's standing not only as
"a wealthy, prominent person in the community",
but clearly makes the statement
"that to be truly prosperous one must give
something back to society to help enrich the
lives of others.."
The
Opportunities:
We offer a comprehensive Branding opportunity
for
products and services .
We deliver directly to our target audience, we
also grow exponentially and virally
from referrals and the forwarded event links
passed along by our extensive network of
mutually beneficial promotional relationships
How to
Partner with Black Tie
1. Traditional print
advertising in Black Tie
Personally hand delivered to
High Net Worth Individuals in a welcoming and
luxurious setting.
Black Tie International Magazines are
eagerly received at Gala events and are a
welcomed gift item.
( The net worth of this readership is staggering
and the direct distribution at events is clearly
a phenomenal opportunity to reach the top
demographic consumer ! )
3.
Mobile Media:
www.blacktiemagazine.tv
( Streaming Video of the events) will
grow dramatically,
and we are actively developing the capacity to
stream on
the new I -phones and other new mobile devices.
Our reputation and personal relationships will
allow us the access
to video the events and to interview the
celebrity hosts.
( Ideally these Video's will stream the morning
after the event,
they will run 2-4 minutes and include a sponsor
spot )
4. Co-hosting events
Events are the
" Warm Door Knob"
to the Luxury Consumer.
There are over 9 million millionaires according
to reliable world reports, and the conversation
of wealth particularly in the developed world is
changing. Luxury consumers are looking for
discretion, special access, surprise, humor even
secrecy.
They are also looking for fun things to do, with their peers.
Black Tie Magazine has established a global
reputation for running top events, encompassing
meaning, emotion
and connection.
We create the opportunity for our selected
guests to enjoy the experience secure in the
quiet elegance and ambience of the evening.
We know how to deliver for Sponsors, and how to
make sure our guests have a memorable time.
We have extensive and impressive guests lists,
especially our Friends of
Black Tie International List,
which is reserved for our top events.
5. We are of course always open to great
ideas
or cross promotion opportunities.
Black Tie readers are the world's most
elite, affluent and sophisticated audience.
They are the early adopters and trend setters,
who eagerly embrace new and innovative
products and services.
Black Tie International
Magazine,
offers you the opportunity to partner with us.
Think of us as your calling card,
introducing your select product and services on
a regular basis to those who can afford
"the very best money can buy."
For more information
please contact:
Gerard Mc Keon, Publisher