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SAN JOSE, Calif.--(BUSINESS
WIRE)--This holiday season an unlikely hero has
emerged: the fruitcake. Too often ridiculed for
being old-fashioned and “dense,” the holiday
fruitcake is taking back the season by becoming the
ultimate gift that gives – and regifts. PayPal is
using the
fruitcake - virtually - to raise money for 25
deserving charities as part of its second-annual
Regift The Fruitcake campaign.
Regift the Fruitcake is a fresh approach to
stale gift-giving. It brings fruitcakes of all
shapes, sizes, fruits and nuts together with
celebrities and charities for a fun but serious
mission - to prove that fruitcakes can make a real
difference in the world.
Through PayPal’s
Regift the Fruitcake campaign, anyone can become
a fruitcake hero and support one of the featured
charities in just three simple steps.
1. MAKE:
Log on to create a fruitcake on behalf of a
featured charity
2. DONATE: Make a
donation to a charity using your PayPal account,
3. REGIFT: Use
Facebook Connect to regift the fruitcake to friends
all over the Internet.
“Fruitcakes will no
longer be seen as the holiday doorstop, but a
stepping stone to a higher cause,” said Amanda Pires,
senior director at PayPal. “The more fruitcakes that
are regifted, the more chances fruitcakes have to
make a real impact on important issues like fighting
cancer, reducing poverty and rescuing animals.
Finally fruitcakes will get the respect that they
deserve.”
Sweet Charities
Support the Cause
“There’s no shame in
regifting this fruitcake,” said Cameron Sinclair,
founder, Architecture for Humanity. “It’s the hero
of the holidays -- the one brick shaped bad gift you
can feel good about passing on to all your friends.”
“Our supporters
aren’t typically huge fans of actual fruitcakes,”
said Cyndi Court, EVP, Resource Development &
Marketing, Boys and Girls Club of America. “But this
year, PayPal’s viral fruitcakes will rise above the
usual sweaters from grandma and become a gift
they’ll love receiving – and regifting.”
Donations and
Prizes
For a full list of
participating charities
click here. As part of the program, PayPal will
award the charity that raises the most money with
$20,000; the second runner-up will get $10,000; and
the third place charity will get $5,000. The most
active users will also be rewarded.
Every week, the
person with the
“Top Fruitcake” (by points, based on number of
regifts and donations generated) will win an ASUS
Eee PC 1000HE Netbook. At the end of the campaign,
the user whose Fruitcake has earned the most points
will win a $5,000 grand prize.
Links
Follow us on
Twitter: @regiftthefruitcake
Become a fan on
Facebook:
http://www.facebook.com/#/apps/application.php?id=158754877774
About PayPal
PayPal is the faster,
safer way to pay and get paid online. The service
allows members to send money without sharing
financial information, with the flexibility to pay
using their account balances, bank accounts, credit
cards or promotional financing. With more than 78
million active accounts in 190 markets and 24
currencies around the world, PayPal enables global
ecommerce. PayPal is an eBay company and is made up
of three leading online payment services: the PayPal
global payment service, the Payflow Gateway and Bill
Me Later. The company's open payment platform,
PayPal X, allows developers to build innovative
payment applications on multiple platforms and
devices. More information about the company can be
found at
https://www.paypal.com
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