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Celebrity Philanthropy News 2  3

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Black Tie International:
Alicia Keys and American Express Charity Concert
 Benefiting Keep A Child Alive


Alicia Keys Charity Concert 
Keep A Child Alive

Alicia Keys and Jay Z

Alicia Keys and Jay Z. Photo by Larry Busacca/ WireImage

Last night at the Nokia Theatre in Times Square, American Express presented Alicia Keys live on YouTube for December 1st 2009, World AIDS Day. Keys’ performed songs from her upcoming album ‘The Element of Freedom’ and recognized World AIDS Day with her charity, Keep a Child Alive (KCA), as proceeds from the show  benefited KCA. 

YouTube also streamed concert LIVE at 
and Jay Z also appeared as a surprise unannounced guest to perform their hit single, 'Empire State of Mind.'

Keys’ also made a major announcement about Keep a Child Alive’s ‘Text ALIVE for 5’ contest, in which she'll take 5 people to South Africa with her to inspire them to change the world. To enter this contest, fans can text ‘ALIVE’ to 90999 to give $5 to Keep a Child Alive. When you reply “YES” to ensure your $5 donation will go to help those whose lives have been ravaged by HIV/AIDS, a link to the contest page will appear.

Contest Entry Form:

Alicia Keys with children

Alicia Keys with children.  Photo by:  Chad Murray


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