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Celebrity Philanthropy News 2  3

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Black Tie International: 
Teen Choice Awards 2009 - "My Project Backpack" Program


 

Office Depot AND SHARPIE® among sponsors in the backstage creations celebrity gift retreat
 at teen choice 2009

 Celebrities  Autographed and Designed Office Depot Backpacks
to be Donated to Pediatric Patients at City of Hope

 

“My Sister’s Keeper” star, Abigail Breslin, in the Backstage Creations Celebrity Gift Retreat at Teen Choice 2009. Celebrities autographed and designed backpacks provided by Office Depot and Sharpie’s “My Project Backpack” program (www.myprojectbackpack.com) to be given to patients at City of Hope, a leading research, treatment, and education center for cancer, diabetes, and other life-threatening diseases.  City of Hope played an integral role as several of their physicians served as consultants on the film and the center’s patients can be seen throughout the movie.

“My Sister’s Keeper” star, Abigail Breslin, in the Backstage Creations Celebrity Gift Retreat at Teen Choice 2009. Celebrities autographed and designed backpacks provided by Office Depot
and Sharpie’s “My Project Backpack” program (
www.myprojectbackpack.com) to be given to patients at City of Hope, a leading research, treatment, and education center for cancer, diabetes, and other life-threatening diseases.  City of Hope played an integral role as several of their physicians served as consultants on the film and the center’s patients can be seen throughout the movie. Photo courtesy of Wire Images/Mark Sullivan/Kevin Parry

 

Office Depot® (NYSE: ODP), a leading global provider of office products and services, and Sharpie®, one of the world’s most recognized brands of permanent markers, were among the sponsors in the Backstage Creations Celebrity Gift Retreat at Teen Choice 2009, held at the Gibson Amphitheatre in Universal City, Calif. on Aug. 9. 

Hosted by the Jonas Brothers, Teen Choice 2009 celebrated the hottest teen icons in film, television, music, sports and fashion and aired on FOX at 8 pm EST/PST on Aug.10.  Celebrity attendees at this year’s event had the opportunity to autograph and design Office Depot backpacks using markers provided by Sharpie, which were then donated to City of Hope, a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. 

Celebrities who  walked through the Backstage Creations Celebrity Gift Retreat this year included The Black Eyed Peas, Shawn Johnson and Vanessa Hudgens.  Each celebrity received an Office Depot backpack and personalized set of Sharpie markers, in honor of Office Depot and Sharpie’s “My Project Backpack” design contest, a national contest where customers are invited to submit images of their Sharpie-designed backpacks for the chance to win $10,000 in prizes, including the opportunity to have their backpack design reproduced and sold in Office Depot stores nationwide during the 2010 back-to-school season.

“Office Depot has been a long time provider of back-to-school essentials, and we are excited to offer students this opportunity to get creative for back-to-school this year,” said Wade Eveleth, Senior Director of Merchandising for Office Depot. “More importantly, we hope students will be inspired to see their favorite celebrities designing a backpack for a good cause.”

“Sharpie was thrilled team up with Office Depot to support a great cause in City of Hope and showcase an exciting new contest at the Backstage Creations Retreat at Teen Choice 2009,” said Ed Cooper, Vice President of Sales for Newell Rubbermaid Office Products.  “Whether you are an amateur designer or a professional artist, the opportunity to have your backpack design sold at Office Depot next back-to-school season is exciting.”

“We’re grateful for the support from Office Depot, Sharpie and Teen Choice 2009,” said Matt Dodd, Senior Director of Development, City of Hope. “It’s inspiring to see young Hollywood talent stepping up to help raise awareness and support for lifesaving research and treatment programs at City of Hope.”

For more information about the My Project Backpack contest, visit www.myprojectbackpack.com.  The My Project Backpack contest closes on September 19.  For more information on Teen Choice 2009, visit www.teenchoiceawards.com.

About Office Depot

Every day, Office Depot is Taking Care of Business for millions of customers around the globe.  For the local corner store as well as Fortune 500 companies, Office Depot provides products and services to its customers through 1,593 worldwide retail stores, a dedicated sales force, top-rated catalogs and a $4.3 billion e-commerce operation.  Office Depot has annual sales of approximately $14.5 billion, and employs about 42,000 associates around the world. The Company provides more office products and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 47 countries.

Office Depot’s common stock is listed on the New York Stock Exchange under the symbol ODP and is included in the S&P 500 Index.  Additional press information can be found at: http://mediarelations.officedepot.com.

About Sharpie®

For more than 40 years, Sharpie has been the popular brand of permanent marker associated with the autograph experience.  Newell Rubbermaid’s Office Products Group, maker of Sharpie® markers, is a worldwide leader in the manufacturing and marketing of writing instruments, art products and office organization and technology products, including such well known brands as Paper Mate®, Sharpie®, DYMO® Parker®, Waterman®, EXPO®, uni-ball®, and Rolodex®, among others. Visit www.sharpie.com or http://blog.sharpie.com for more information and creative ways to use Sharpie markers.

About City of Hope

City of Hope is a leading research and treatment center for cancer, diabetes and other life-threatening diseases. Designated as a Comprehensive Cancer Center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope's research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org


 

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