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WHAT: 2012 Long Island
Hospitality Ball
www.longislandhospitalityball.org
WHEN: Monday, June 18, 2012 at 7:00 p.m. – 11:00 p.m.
WHERE: Crest Hollow Country Club, Woodbury, New York 11797
LONG ISLAND HOSPITALITY BALL ON JUNE 18, 2012
TO BENEFIT AMERICAN CANCER SOCIETY
*Night of Sensory Delights Presented By Who’s Who in Hospitality
*Industry Veteran Keith Hart at Heart of Proceedings
*2012 Guests of Honor: Tony Greco, Steve Haweeli and Larry Romer
The 2012 Long Island Hospitality Ball
www.longislandhospitalityball.org
, to raise funds for the American Cancer Society
www.cancer.org , will be
held on Monday, June 18, 2012 at the Crest Hollow Country
Club in Woodbury, NY.
The gala was created and organized by Keith Hart, a hospitality industry
mainstay and cancer survivor, to raise funds for charity by
showcasing offerings from the region’s top restaurants, wine
and spirit brands, nightclubs and entertainers as well as
hotels and catering halls.
Newsday’s Jim Bernstein and Erica Marcus called the 2011
inaugural event “one of the largest fundraising events in
years to raise money to battle cancer” and “a food-industry
showcase.” The night of sensory delights – light, sound,
food and drink – raised more than $170,000, was enjoyed by
1500 guests, and made possible by more than 150 industry
sponsors.
Continuing at the heart of the affair in 2012 is Keith Hart, who is best
known for his eponymous marketing agency on New York’s
nightlife and entertainment scene. Hart’s private battle
with thyroid cancer, now in remission, inspired him to go
public with his mission, and rally the industry to join the
fight against cancer, through an extraordinary evening of
dining, dancing and donating.
In the spirit of generosity, three industry peers will be honored in 2012
for their achievements:
*Anthony “Tony” Greco, a 40-year hospitality industry veteran and owner of
York Grill in Manhattan who is best known for directing
operations of premier nightspots in New York City and Long
Island including Uncle Sam's and “Malibu” Beach Club. He is
also a founding member of the Long Island Hospitality Ball's
1980s forerunner, the Bartenders' Ball, serving for several
years as chairman.
*Steve Haweeli, founder and president of WordHampton Public Relations, the
region’s number one hospitality PR firm, in addition to
being known for strategic counseling, media expertise and as
an early adopter of social media to build brand reputations,
is responsible for the creation of Long Island Restaurant
Week, Hamptons Restaurant Week and Long Island Restaurant
News.
*Larry Romer, a 30-year veteran of the beverage industry, since 2004 has
overseen the spirits business for Southern Wine & Spirits of
New York and for many years held senior roles with Jim Beam
(Future Brands), The Coca-Cola Bottling Company and the
Paddington Corporation. Coming full circle with this award,
Romer was a sponsor of the fundraiser's forerunner, the
Bartenders' Ball, in the 1980s.
The Long Island Hospitality Ball, reflecting
the breadth and depth of the region’s now mature hospitality
business, was modeled on the Bartenders’ Ball, an annual
fundraiser, originating in 1978, that spread to Long Island
and other major markets from Washington D.C., to aid local
charities and honor industry leaders.
Tickets are $100 per person and include event entry, parking,
entertainment, and, unlimited food and drink from 7:00 p.m.
to 11:00 p.m. Platinum Level is $1500 and includes
eight-event-tickets and a Platinum Journal Page. Gold Level
is $1000 and includes four-event-tickets and a Gold Journal
Page. Journal advertising is available as follows: a full
page is $300, a half page is $150 and a listing is $75.
Opportunities for industry sponsorship are also available.
CONTACTS
For ticket or donation information, contact:
Daria Carioscia, American Cancer Society, (631) 300-3461,
daria.carioscia@cancer.org
or visit
http://bit.ly/x8Ngaf.
For hospitality industry sponsorship or
participation, contact:
Keith Hart, The Hart Agency, (631) 752-1053,
Keith@hartagencyny.com
THE LONG ISLAND HOSPITALITY BALL
www.longislandhospitalityball.org
is a night of sensory delights – light, sound, food and
drink – to raise funds for the American Cancer Society. It
is presented by hospitality headliners from across the
region including top restaurants, wine and spirit brands,
nightclubs and entertainers as well as hotels and catering
halls. It was founded in 2011 by Keith Hart, a hospitality
industry mainstay and cancer survivor, whose private battle
with thyroid cancer, now in remission, inspired him to go
public with his mission, and rally the industry to join the
fight against cancer through an extraordinary evening of
dining, dancing and donating. The 2012 Long Island
Hospitality Ball will be held on Monday, June 18, 2012 at
the Crest Hollow Country Club in Woodbury, NY.
THE AMERICAN CANCER SOCIETY
www.cancer.org
combines an unyielding passion with nearly a century of
experience to save lives and end suffering from cancer. As a
global grassroots force of more than three million
volunteers, we fight for every birthday threatened by every
cancer in every community. We save lives by helping people
stay well by preventing cancer or detecting it early;
helping people get well by being there for them during and
after a cancer diagnosis; by finding cures through
investment in groundbreaking discovery; and by fighting back
by rallying lawmakers to pass laws to defeat cancer and by
rallying communities worldwide to join the fight. As the
nation’s largest non-governmental investor in cancer
research, contributing about $3.6 billion, we turn what we
know about cancer into what we do. As a result, more than 12
million people in America who have had cancer and countless
more who have avoided it will be celebrating birthdays this
year. In 2011, the Long Island office of the American
Cancer Society reached 6,921 newly diagnosed cancer patients
and caregivers; gave almost 6,000 rides to and from
treatment appointments; gave over 500 free wigs and gift
certificates to women to purchase a wig; matched over 600
women with volunteer survivors in the Reach to Recovery
program; gave over 1,000 cancer patients on-site patient
navigation by a trained volunteer/staff member; gave over
800 ladies a Look Good…Feel Better cosmetic treatment; gave
over 1,200 Personal Health Manager Kits to newly diagnosed
individuals; gave147 kids with cancer and their siblings,
ages 6-18, the chance to attend Camp Adventure on Shelter
Island; since opening in 2007 gave over 7,000 patients and
caregivers from 46 states and 27 countries,
including patients from Long Island, free
temporary housing at Hope Lodge NYC while receiving cancer
treatment. For more information on programs and events on
Long Island or how to get involved call
1-800-227-2345 or visit
www.cancer.org .
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