DALLAS, TX — The
4 Yellow Foundation announces its next step in the fight
against cancer: Dress 4 Yellow. Set for April 5th at
the historic Adolphus Hotel, Dress 4 Yellow will raise
funds for LIVESTRONG and Cook Children’s Cancer
Center by hosting a high-profile fashion show, luncheon
and silent auction. After raising more than $850,000 for
LIVESTRONG via grassroots fundraising efforts
over the last two years, the nonprofit
organization is taking a fashion-forward approach to
fighting cancer.
Dress 4 Yellow,
presented by Park Place Motorcars Dallas, will kick off
with a luncheon and presentation by LIVESTRONG founder
and champion cyclist Lance Armstrong, followed by a
runway show featuring designs by more than 20 of the
world’s top designers. Each designer will produce a
custom-made yellow piece or select a yellow design from
archived collections. Confirmed designers include Donna
Karan, Isaac Mizrahi, Carmen Marc Valvo, Catherine
Malandrino, Thakoon, Christian Siriano, Zang Toi, Cole
Haan, Nike, Oakley, Ruffian, Abi Ferrin, Sachin + Babi,
Elie Tahari, David Meister, Rachel Roy, Chadwick Bell,
Lela Rose and more. The show will be produced by Bret
McKinney, who has been part of the Stanley Korshak team
since 2000, and has been the driving force behind the
store’s fantastic visual displays, as well as the
producer of Texas
Ballet Theater, DIFFA/Dallas and Fresh Faces of Fashion.
Several of the
looks will be offered for purchase during a live auction
immediately following the show. The remaining designs
and other high-value items will be up for grabs during
the “Yellow Brick Road” silent auction. Hollywood
royalty and local celebrities will donate their favorite
yellow accessories to be included in the auction.
During the event, $100 “Pot of Gold” Chance Drawing
tickets can be purchased for an opportunity to win
experiences with Tory Burch and Bobbi Brown in New York,
TOMS custom shoes in Los Angeles or a VIP shopping trip
at Neiman Marcus in Dallas.
“Dress 4 Yellow
is designed to inspire and empower those affected by
cancer,” Lance Armstrong says. “Through dollars raised,
we will increase awareness, provide critical navigation
services, fund research and survivorship programs and
work to end the stigma of cancer around the globe.”
Individual
tickets can be purchased for $250 and tables of 10 are
available for $2,000. Those who wish to contribute more
to the cause are encouraged to purchase sponsorships
ranging in value from $5,000 to $50,000. Advantages to
becoming a sponsor include admission to an exclusive
preview party and VIP reception, recognition on
marketing materials, and VIP seating during the luncheon
and fashion show.
Dress 4 Yellow
will take place from 10 a.m. to 2 p.m. on April 5th,
2012. For more information and to purchase tickets,
please visitwww.dress4yellow.com.
|
Co-Chairs
Jennifer
Applbaum
Lee
Nagel
Advisory Committee
Lance
Armstrong
Linda
Armstrong Kelly
Pat
Smith
Sandra
Brown
Meredith
Land
Tre
Wilcox
Gina
Ginsburg
Lisa
Lankes
|
Steering Committee Chairs
Jessica
Cates
Kristen
Barnes
Tonya
Gross
Kim
Gattoni
Kim
Meltzer
Lisa
Spraggins
|
###
About 4
Yellow Foundation
Founded in 2009
by the Nagel family, the 4 Yellow Foundation has raised
more than $850,000 for LIVESTRONG in the global
fight against cancer through events such as Swing Fore
Yellow, Ski 4 Yellow, and Ride 4 Yellow hosted in Texas
and Colorado. Due to the foundation’s success, 4 Yellow
events became LIVESTRONG’s premiere grassroots
fundraisers in 2009 and 2010. On April 5, 2012, the
foundation will continue the fight against cancer via
Dress 4 Yellow, a high-profile fashion show and luncheon
benefiting LIVESTRONG and Cook Children’s Cancer
Center at the Adolphus Hotel in Dallas, Texas.
About LIVESTRONG/Lance
Armstrong Foundation
LIVESTRONG serves
people affected by cancer and empowers them to take
action against the world's leading cause of death.
Created as the Lance Armstrong Foundation in 1997 by
cancer survivor and champion cyclist Lance Armstrong,
the organization is now known publicly by its powerful
brand – LIVESTRONG – and is a leader in the
global movement on behalf of 28 million people around
the world living with cancer today. Originating with the
iconic yellow wristband, LIVESTRONG has become a
symbol of hope and inspiration to people affected by
cancer around the world. Since its inception, the
organization has raised more than $400 million for the
fight against cancer. For more information, visit www.LIVESTRONG.org.
About Cook
Children’s Health Care System
Cook Children’s
Health Care System is a not-for-profit, nationally
recognized pediatric health care organization comprised
of seven entities—a Medical Center, Physician Network,
Home Health company, Northeast Hospital, Pediatric
Surgery Center, Health Plan and Health Foundation. Based
in Fort Worth, Texas, the integrated system has more
than 60 primary and specialty care offices throughout
North Texas. Cook Children's traces its roots back to
1918, but throughout its continual change and robust
growth, it still embraces an inspiring promise—to
improve the health of every child in its region through
the prevention and treatment of illness, disease and
injury. To live up to this promise, Cook Children’s
combines the art of caring with the use of leading
technology and extraordinary collaboration to provide
exceptional care every child, every day. For more
information, visit www.cookchildrens.org.