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Preparations
are in full swing for the 25th edition of GALA ITALIA,
the great Italian promotional event that will be held on
February 25, 2010 under the high patronage of the
Italian Ambassador in Washington, Giulio Terzi di
Sant'Agata.
GALA ITALIA has been and still is the most important
presentation of the “Made in Italy” that annually,
for the last quarter of a century, has been promoting
the best of Italy in the United States: from wine to
gastronomy, from art to fashion, from music to design with
ever increasing success.
(for more details go to:
www.italianwineandfoodinstitute.com).
After the great success of the 2009 edition of the event,
where the best quality Italian wines, specialty foods and
gastronomy of the leading Italian restaurants were combined
with high fashion defiles of Raffaella Curiel, the sport
fashion of StarChic by Simona Ventura and the exhibition of
paintings by the Italian painter Guercino, there will be an
even more interesting program for 2010.
In spite of the current economic crisis, the leading Italian
wineries, the most important food producers and the most
prestigious Italian restaurants have already confirmed their
participation in the event looking ahead to the forthcoming
recovery.
Star of GALA ITALIA is the new Fiat 500, the small
beautiful car that will contribute to the revival of
Chrysler. The Fiat 500 is being shown together with the
legendary original 500 model of the 50's and the Vespas
by Piaggio that represent one the greatest Italian success
stories of these years in the United States.
One of the highlights of the GALA ITALIA will be the
Italian Fashion Show with apparel, jewelry and
accessories for men and women from the spring-summer
collections of a well known Italian designer and the
presentation of the campaign in support of Italian
fashion in the United States in cooperation with the
Italian Trade Commission. The presentation takes place on
the large stage of the Broadway Ballroom and will be covered
by television.
Other attractions of the GALA ITALIA are the art
exhibition set up in cooperation with the Italian
Cultural Institute; the performance by a renowned Italian
singer and the drawing of special prizes among the
attendees.
The highlight of GALA ITALIA, will remain the traditional
Grand Wine & Food Tasting to be held from 2:00 to 9:00
p.m. in the entire Broadway Ballroom of the Marriott Marquis
Hotel (the largest in New York). At the GALA ITALIA is
expected the participation of the leading Italian producers
and over 3,000 qualified and selected guests, restaurateurs
and journalists of the Atlantic Coast of the United States.
The large number of Italian restaurants, producers and
importers of Italian specialty foods present at the GALA
ITALIA emphasize the importance of pairing Italian
gastronomy and genuine Italian products with Italian wines.
The Italian restaurants will occupy a large additional area
called “VIA VENETO”.
During the Wine Tasting the wine producers participating in
the GALA ITALIA will receive an artistic “Gold Medal”
awarded by an American jury to the best wine of each
participating winery. The medal, especially made for the
GALA ITALIA event, will be assigned to the producers by an
Italian personality together with a certificate of merit
attesting their inclusion in the “Special Selection of
Top Italian Companies” in the wine world. This contest
will increase the visibility of the companies participating
in GALA ITALIA and further promote the best Italian wines.
A special catalog is planned for GALA ITALIA, listing
every participating company with the producer's name and the
station number, the name of the importers with address,
telephone and fax number. Over 4.000 copies of the catalog
will be printed and distributed to all the attendees and
afterwards to all people of the wine and food trade.
The GALA ITALIA of New York will be followed by the Los
Angeles Italian Wine, on March 1, to expand the
promotional action on behalf of the “Made in Italy” on the
great markets of California and of the U.S. West Coast.
The GALA ITALIA is jointly organized by the Italian Wine &
Food Institute and the Italian Foreign Trade Institute,
under the high patronage of the Italian Ambassador in
Washington and the sponsorship of the Milan Chamber of
Commerce, with the participation of the Italian Cultural
Institute and the Italian Government Tourist Board.
For further details, please, contact the Italian Wine &
Food Institute -
www.italianwineandfoodinstitute.com
Tel.:
212 - 867-4111
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Fax: 212 - 867-4114 - E-mail:
iwfi@aol.com
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