founder/president of the award-winning Wilesmith
Advertising/Design in West Palm Beach, is prominently featured
in the new book:
PR News' Guide to Best
Practices in Nonprofit Communications
Wilesmith is the author
of Not Just for Fortune 500 Companies Anymore: The Importance
of Branding for Non-Profits, which leads the chapter on
Branding & Marketing Communications.
Emphasizing that "branding is both a value proposition and a
bottom-line imperative," Wilesmith warns: "Nonprofits that fail
to build and nurture their brands risk languishing, or worse
yet, laboring in obscurity."
The article also contains several valuable brand-building tips
that will help a nonprofit organization survive and thrive in an
increasingly-fractured media market and despite an uncertain
Published earlier this week, the Guide to Best Practices in
Nonprofit Communications is available at www.prnewsonline.com/store
About Margaret Wilesmith:
resident of Palm Beach, Margaret Wilesmith founded Wilesmith
Advertising/Design in 1996.
Known for both the extraordinary creativity and financial
effectiveness of its advertising and marketing campaigns,
Wilesmith represents major upscale clients from the worlds of
real estate, hospitality/restaurant, nonprofit, financial and
retail. Before opening her own firm, she was Director of Client
Services for AAC/Saatchi and Saatchi, Bermuda.