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Black Tie International:
The
Board of Boards CEO Conference in NYC |
The
Board of Boards CEO Conference in
New York City
Photos by:
Paul Morse/CECP
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Charlie Rose |
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Charlie Rose,
Indra Nooyi, Bill Green |
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On the morning of International
Corporate Philanthropy
Day, the Committee Encouraging Corporate Philanthropy
convened nearly 70 global business leaders—including
executive delegations from China and the Arabian
Gulf—to discuss the theme Business at its Best:
Maximizing Long-Term Profitability and Societal
Impact. In this closed-door session, consistently
ranked among the world’s top ten executive events
by global public relations firm Weber Shandwick,
this esteemed group focused on the opportunities
and implementation challenges that lay ahead when
reorienting their core corporate strategies to blend
commercial and societal interests.
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Executive Summary
The program began with an investigation of the internal
and external forces—such as increasingly integrated global
markets, greater community needs, and the intensifying war
for talent—bringing longstanding societal issues including
poverty and education to the forefront of the corporate
agenda. The CEOs in attendance contrasted their progress
in tackling environmental concerns with the sizable
investments still needed to match those gains on
societal issues.
Panelists Bill Green and Indra Nooyi led their peers in
a conversation moderated by Charlie Rose examining
ways to identify an initial set of societal issues that link
to competitive advantage.
Together, attendees then discussed how to limit the scope
of their efforts to projects where they can have an impact,
scale strategies across their companies, and measure the
societal and business returns on initiatives that live up to
the conference theme: Business at its Best: Maximizing
Long-Term Profitability and Societal Impact.
Takeaways
■ CECP and Accenture shared the concept of Sustainable
Value Creation: a core business strategy focused on
addressing fundamental societal issues by identifying new,
scalable sources of competitive advantage that generate
measurable long-term profit and community benefit.
■ These solutions differ from business-as-usual because they
require new models for capturing societal impact, lengthier
investment horizons, and a deeper understanding of thelocal
stakeholder context.
■ It is imperative to dedicate sufficient time and resources
to choose the set of issues on which to focus. There are
likely to be significant company- and industry-specific
nuances that will influence this selection.
Next Steps
■ In May 2011, CECP and Accenture will jointly release a
publication on their deeper investigation of the themes
referenced in this report, providing clear guidance on how
to implement a Sustainable Value Creation strategy.
In which country is your corporate headquarters located?
FIGURE 1
8%
United
Kingdom
56%
USA
6%
Brazil
13%
Arabian Gulf
11%
China and
Hong Kong
6%
Other
With this Executive Report, the Committee shares
the results of interactive attendee poll questions
and highlights from this important conversation,
which began with a focus on the future of
corporate community involvement and evolved
into a discussion of Sustainable Value Creation.
More information and video highlights can
be found online:
www.CorporatePhilanthropy.org . |
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