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Hollywood, CA (July 5, 2011) – the Give Back
Hollywood Foundation, a nonprofit that connects celebrities
with charitable causes to promote support, participation and
awareness, officially launched the “Hollywood Pledge” and a
Web site,
www.HollywoodPledge.com,
on June 1, 2011 to encourage members of the entertainment
community to strengthen their commitment to charity. Stars
already committed to taking the Pledge include Laurence
Fishburne, Richard Gere, Hugh Jackman, Jewel, Kim Kardashian,
Kellan Lutz, Ricky Martin, Kelly Osbourne, Adrian Peterson,
Rachel Zoe, Jordin Sparks, Denzel Washington, and many
others.
Inspired by Bill Gates & Warren Buffett’s Giving Pledge,
Give Back Hollywood is bringing together some of the biggest
names in music, fashion, sports and entertainment to
demonstrate their commitment and pledge their support for
charities worldwide. The Hollywood Pledge is intended to
catalyze the entertainment community, creating a platform
for Hollywood and international celebrities to stand
together and demonstrate the importance of philanthropy.
“For more than seven years, The Give Back Hollywood
Foundation has linked celebrities with meaningful causes and
produced hundreds of charity events, especially those
focused on children, health and disaster relief,” explains
founder and president Todd Krim. “The Hollywood Pledge,
inspired by the ‘Giving Pledge’ is a natural evolution of
this effort and intended to drive the adoption of charity
causes by the leading figures in entertainment, which in
turn can become an incredible motivator for fans worldwide
to embrace the same commitment.”
Celebrities will take the Hollywood Pledge through the
website,
www.HollywoodPledge.com , listing the charity/charities
they support and encouraging millions of fans worldwide to
give back as well: whether through monetary donations,
volunteer work, or just getting involved in their
communities to make a difference. The Hollywood Pledge is
believed to be one of the largest philanthropic movements in
Hollywood history.
The ABC Television Network, The Hollywood
Reporter and the Screen Actors Guild Foundation have signed
on as official partners of the Hollywood Pledge. All three
of these organizations have pro-social initiatives, ABC’s “A
Better Community,” The Hollywood Reporter’s July issue
focusing on “Philanthropy and Hollywood,” and the Screen
Actors Guild Foundation’s Children’s Literacy Initiative.
Additional sponsors of the Pledge include JetBlue, Fashion
Forms, Glam Rock Watches, L’Anza Healing Haircare, LePosh
Salon, Niche Your Home, Coca-Cola, Coffee Bean and Fig &
Olive. Gift bag sponsors include Mom's Originals, bigRuby
Nail Tattoos, SHUT IT DOWN, Vitabath, Pop Chips, and Wusthof.
The Give Back Hollywood Foundation hosted an exclusive VIP
Hollywood Pledge Launch Party and Beauty Retreat at a
private mansion in Beverly Hills on Saturday, June 4th from
11:00 a.m. to 4:00 p.m. Guests were introduced to the Pledge
and given the opportunity to use social media to support
various charities including DoSomething.org
( www.dosomething.org
), Cancer Research Institute
(
www.cancerresearch.org ), Can-Do
( www.can-do.org ), the
Screen Actors Guild Foundation (
www.sagfoundation.org
) and Children’s Miracle Network Hospitals (
www.cmnhospitals.org
) which will be launching its 100 Million Miracles Campaign
at the event. Guests will also be treated to beauty services
such as massages, manicures, pedicures and hairstyling,
along with a sponsored open bar featuring VNC Cocktails and
catered culinary delights from some of Hollywood’s favorite
restaurants and Chef Micah Killough. Buddha Bar-style
grooves by DJ Josh LeCash and actress Taryn Manning as well
as a live musical performance by American Idol finalist
Blake Lewis are among the highlights of this one-of-a-kind
event.
ABOUT GIVE BACK HOLLYWOOD
The Give Back Hollywood Foundation is a 501 (c)(3) public
charity formed to assist members of the entertainment
industry in “giving back” by raising funds & awareness for
non-profits everywhere with an emphasis on children, health
and disaster relief. Because each celebrity and each company
we work with support or endorse different charities and
causes, we aim to benefit the most charities and causes
imaginable through our events, programs and celebrity
matching efforts. For more information, please visit
www.GiveBackHollywood.org .
ABOUT THE HOLLYWOOD REPORTER
A legendary publication that has serviced Hollywood for 80
years, The Hollywood Reporter underwent a radical makeover
in November, with a dramatically redesigned website and a
new glossy weekly magazine format. The Hollywood Reporter is
the definitive interpretive voice of the entertainment
industry. Smart, incisive stories and breaking news are
delivered across a multimedia platform that also includes
bi-monthly special reports, quarterly glossies, a daily news
PDF, iPad app and events The Hollywood Reporter is read by
the most powerful people in the entertainment industry and
the most influential consumers who follow it--those who
shape desire, set trends and ultimately drive
culture--providing an unmatched level of access and
influence The Hollywood Reporter is an asset of Prometheus
Global Media (
www.prometheusgm.com ) a potent catalyst in
influencing popular culture. Prometheus assets include
Billboard (
www.Billboard.com ) and Adweek (
www.Adweek.com ).
ABOUT THE SCREEN ACTORS GUILD
Founded in 1985, the SCREEN ACTORS GUILD FOUNDATION is an
educational, humanitarian and philanthropic 501(c)(3)
non-profit organization. Governed and funded independently
of SAG, the SAG FOUNDATION offers substantive services to
Guild members, free of charge, in its mission to assist,
educate and inspire actors toward their fullest potential in
career, life and community. For more information, please
visit
www.sagfoundation.org or call
(323) 549-6708
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