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www.blacktiemagazine.com
Fifth Avenue
Snowflake Illumination Ceremony
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Photo Credit: Fifth
Avenue Snowflake Foundation for Humanity |
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St. Jude Children’s Research Hospital®,
The Fifth Avenue Snowflake Foundation
for Humanity,
and Fifth Avenue Association
Hosted
Annual Fifth Avenue Snowflake
Illumination Ceremony |
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St.
Jude Children’s Research Hospital®, the
Fifth Avenue Snowflake Foundation for
Humanity, and the Fifth Avenue
Association officially ushered in the
holiday season with the annual
illumination of the iconic Fifth Avenue
Snowflake in Midtown Manhattan
on Wednesday, November 19, 2025.
This year’s ceremony highlighted the
mission of St. Jude to advance cures and
prevention for pediatric catastrophic
diseases through research and treatment.
Located at the corner of Fifth Avenue
and 57th Street, the dazzling
30-foot-tall snowflake, containing over
16,500 individual crystal prisms,
was illuminated by six-year-old St. Jude patient
Imani from Long Island.
Spectrum News NY1 reporter and emcee
Shannan Ferry
led the ceremony with a holiday
performance by
the Marymount School of New York Concert
Choir and Salvation Army Band, along
with brief remarks by spokespeople from
St. Jude, Fifth Avenue Snowflake
Foundation, and the Fifth Avenue
Association.
“For more than four decades, the Fifth
Avenue Snowflake has been a beacon of
light and holiday joy for New Yorkers
and visitors from all over the world. As
we enter this exciting new chapter of
partnership with St. Jude Children’s
Research Hospital, we are honored to
help all the eyes drawn to the snowflake
this holiday season also turn toward St.
Jude and its lifesaving mission,”
said George Stonbely,
board chair of the Fifth Avenue
Snowflake Foundation.
“The Fifth Avenue Snowflake has long
symbolized the magic of the holiday
season, and this year, it shines even
brighter with hope,”
said Cynthia Gardner,
Tri-State Area Executive Director of
ALSAC, the fundraising and awareness
organization for St. Jude Children’s
Research Hospital.
“We are honored to be part of this
cherished tradition and have one of our
patients help illuminate the snowflake.
Thanks to generous supporters, families
never receive a bill from St. Jude for
treatment, travel, housing or food—so
they can focus on helping their child
live.”
The Fifth Avenue Snowflake shines
brightly during the holiday season in
honor of the work by St Jude to research
and treat childhood cancer and other
life-threatening diseases.
The event also coincided with the
22nd annual St. Jude Thanks and Giving®
campaign,
which brings together celebrities,
brands, and shoppers nationwide to
support St. Jude.
Sponsors of the Fifth Avenue Snowflake
include
Tiffany & Co., The Plaza, A Fairmont
Managed Hotel, Brookfield Properties,
Bergdorf Goodman, Van Cleef & Arpels,
Bvlgari, The Fifth Avenue Association,
The Fifth Avenue Snowflake for Humanity
Foundation, and The Stonbely Family
Foundation.
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About the Fifth Avenue
Snowflake Foundation
The Fifth Avenue
Snowflake was created over 40 years ago
and has become New York’s beloved symbol
to celebrate the Holiday Season for all
people. One of New York City’s most
cherished winter holiday symbols, “the
Snowflake,” shines brightly above the
most famous intersection in the world at
57th & Fifth Ave.
Massive in size yet
delicate at heart, the 3,300 pound, 30
feet tall and wide Snowflake contains
16,500 individual crystal prisms and
floats in the air overhead as if by
magic.
Just as no two snowflakes
are alike, so are no two people, wishes,
or holiday dreams which is why the
Snowflake continues to be the perfect
symbol for New Yorkers. It is more than
a favorite ornament shown in countless
Hollywood movies, the Snowflake is the
only major beacon for all faiths;
welcoming them to celebrate its shining
during the long winter nights.
About St. Jude Children’s
Research Hospital®
St. Jude Children’s
Research Hospital is leading the way the
world understands, treats and defeats
childhood cancer and other
life-threatening diseases. Its purpose
is clear: Finding cures. Saving
children.® It is the only
National Cancer Institute-designated
Comprehensive Cancer Center devoted
solely to children. When St. Jude opened
in 1962, childhood cancer was largely
considered incurable. Since then, St.
Jude has helped push the overall
survival rate from 20% to more than 80%
in the United States, and it won't stop
until no child dies from cancer. St.
Jude shares the breakthroughs it makes
to help doctors and researchers at local
hospitals and cancer centers around the
world improve the quality of treatment
and care for even more children. Because
of generous donors, families never
receive a bill from St. Jude for
treatment, travel, housing or food, so
they can focus on helping their child
live. Visit St.
Jude Inspire to
discover powerful St. Jude stories of
hope, strength, love and kindness.
Support the St. Jude mission by donating
at stjude.org,
liking St. Jude on Facebook,
following St. Jude on X, Instagram, LinkedIn and TikTok,
and subscribing to its YouTube channel.
About the Fifth Avenue
Association
The Fifth Avenue
Association (FAA) is a non-profit
501(c)3, that works to ensure Fifth
Avenue and 57th Streets are an
exceptional experience for everyone who
visits. Since 1907, Fifth Avenue has
been a leader in matters of civic
policy, commerce, and urbanism in New
York City. Today, the FAA partners with
the city as a Business Improvement
District and is dedicated to the
promotion of flagship retail, five-star
hotels, gourmet restaurants, and
renowned cultural institutions and
landmark attractions in the heart of
Midtown, between 46th and 61st Streets.
For more information, visit the Fifth
Avenue website fifthavenue.nyc or
instagram @fifthavenue.
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