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Black Tie International:
Little Kids Rock

Little Kids Rock Will Honor Memory of Facebook Head Chef Josef Desimone At Annual Benefit Event


$150,000 matching gift challenge urges donors to support fundraiser that will provide donated music instruction and instruments to Bay Area public schools


San Francisco, CA – In an effort to expand access to free music instruction and instruments to children in public schools around the country, national nonprofit Little Kids Rock will host its annual “Rockin’ The Bay Benefit” on Saturday, November 9, at Facebook’s Menlo Park headquarters. The event will not only raise money to help deliver the gift of music to thousands of students in Bay Area public schools, but also pay tribute to the late executive chef of Facebook, Josef Desimone, a volunteer and supporter of Little Kids Rock. 


To honor his legacy, the charity will be dedicating this year’s benefit to Desimone who was in the midst of helping Little Kids Rock plan their second annual “Rockin’ The Bay Benefit” at the time of his tragic passing. One of Little Kids Rock’s generous donors has offered a $150,000 matching grant to urge others to donate in order to have their donations matched. In addition, the charity will also announce Facebook as its “Corporate Honoree.”


Each year, the benefit features a fun night of music and live auctions, as well as a number of musical performances from special guests.  Last year’s guests included Sammy Hagar, Black Eyed Peas’ Taboo, and Rock and Roll Hall of Fame drummer Matt Sorum.  The event raised enough money to put more than 5,000 rock instruments and educational programming into local public schools, providing free music lessons to tens of thousands of children in the Bay Area.  


Founded in the Bay Area in 2002, Little Kids Rock has since enriched the lives of nearly 250,000 children from underprivileged communities with free instrumental music lessons.  Supporters who wish to donate to this year’s fundraiser, please visit


To reserve your seat at this year’s benefit, please visit


joyce brooks, gerard mckeon.  photo by:  rose billings

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