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Black Tie  International Magazine China 1
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The Hollywood Christmas Parade
The Family Film Awards
Step out at
The Hollywood Christmas Parade
The Hollywood Christmas Parade
The Hollywood Christmas Parade

The Hollywood Heritage Christmas Parade,

 a traditional celebration
organized by the

City of Hollywood,

will return to the streets of Hollywood

November 28 at 6 p.m.

This year's parade is co-sponsored by

The Family Film Awards
MXQ Life Water,

 as well as the U.S. Marine Corps,
the State of California and the City of Hollywood,
all of which are Fortune 500 companies.


Insert Video: Family Movie Awards Fantasy Link Hollywood Parade


The Hollywood Christmas Parade has always been the biggest program of the State of California and the City of Hollywood,

 just like the Zigong Lantern Festival in China, which is owned by the Zigong government. 75 years ago,

the U.S. Marine Corps (U.S. GI's overseas) launched the

"Every Child Needs a Toy for Christmas"

initiative, which was immediately endorsed by the State of California and the City of Hollywood.

 All media outlets responded with coverage, including
 ABC, NBC, and CBS, the three major U.S. television groups.

 Since the event was held in Hollywood with the participation of the biggest stars, the entertainment powerhouse Warner Bros. WB joined forces with CBS - forming

The CW - to gain the first anchor rights to participate in the coverage in the 1980s.

Since 75 years, the Hollywood Christmas Parade has been co-sponsored by U.S. companies and foreign governments, and always hosted by the City of Hollywood.

 Costs range from $10-30 million per year.

50 high school high school college honor guards cost, often over $1 million. Marine Corps honor guards, large police forces and unobstructed access to airport highways and land, all costing countless dollars.

Microsoft, Facebook, Amazon, Google and Apple are all super 500 sponsors vying for the opportunity to promote their brands and travel.

This time, the Family Movie Awards and MXQ Life Water sponsorship will be the focus of all mainstream media
to become filming and coverage.

Dean Cain,
famous Hollywood actor, sixth generation Superman character and host of the 2021 and 2022 Family Movie Awards, will be representing MXQLifewater around the clock to promote Life Water.

the United Nations Goodwill Ambassador, actress and singer who sang Ma's "Only Wish East" in English to Hollywood,
will ride on the
Toy Story float to promote family entertainment
 and the Family Movie Awards.

All these scenes will be presented in the live broadcast on the same day.

The Hollywood Christmas Parade
The Hollywood Christmas Parade
The Hollywood Christmas Parade
The Hollywood Christmas Parade
The Hollywood Christmas Parade
In 2020, at the height of the global epidemic,

Dr. Ma Xiaoqiu,

Lifetime Chairman and President of the Family Film Awards

Chairman of the Board of Directors of Hong Kong-listed HK1034,

 and her
 New York-based entertainment company,
DYF Entertainment,

saw the importance of family-themed films and resolutely invested in the Family Film Awards, which Dr. Ma helmed with renewed luster
and splendor.

The Family Film Awards, helmed by Dr. Ma Xiaoqiu, have been revitalized and have become an important link to unite
the world once again.

The Hollywood Christmas Parade

Ms. Ma Xiaoqiu,
Lifetime Chairman and President of Family Film Awards

The Hollywood Christmas Parade
and the
New York Thanksgiving Day Parade

 are two of the most anticipated holiday parades for Americans
 at the end of the year.

 Since 1928, the live Hollywood Christmas Parade has been an annual holiday tradition loved and cherished by Los Angelenos,

 with millions watching the parade's televised coverage via the Internet.

McKenzie told reporters.

 The only exceptions were during World War II from 1942 to 1944,
when there was no parade, and of course last year, 2020,
when there was no parade due to the COVID 19 global pandemic.


The Hollywood Christmas Parade
The Hollywood Christmas Parade
The Hollywood Christmas Parade
For more than 80 years, the theme of the Hollywood Holiday Parade
has been about family happiness.

The parade is attended mainly by children and parents, many of whom bring Santa hats, set up tents and line the streets from morning onwards. In addition to the beautiful floats and pep band performances, dazzling movie, TV and dance stars also came to support the parade.

Giant balloons,

 Santa Claus,

 Christmas Stockings,

Polar Bears,

 Christmas Cookies

and other Christmas story character ballons were flown
 over Hollywood.

 All proceeds from participation in the parade are donated to children-related charity projects.

Another major attraction of the parade is that it serves as a marketing platform for a worldwide audience and is arguably the best parade advertising in the world.

In 2016, the Chengdu Macy's float spent $1 million to participate in the event, with a float that included the Chinese element

Chengdu, the home of the panda

 The Chengdu float featured panda,

the Jinsha Ruins city wall, Dujiangyan, Qingcheng Mountain, Zhuge Liang, Du Fu and other elements of Shu culture,

which wowed the world.

 In 2019, Chengdu was named the most beautiful city in the world on CNN Travel, the world's largest television program.

New York was second, followed by London, Paris, Tokyo, Singapore.... 

The Hollywood Christmas Parade

Chengdu's "Chengdu in Heaven

- Home of the Panda float

For more information, please refer to

the Family Film Awards Chinese website :


The Hollywood Christmas Parade

Gerard Mc Keon and Joyce Brooks.  Photo by:  Rose Billings/

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